Brand Is Experience in the Digital Age


The Concept of Brand: A Lesson from Edward “Blackbeard” Teach

Edward Teach, the pirate better known as Blackbeard, is one of the most infamous pillagers in history. More relevant to our interests, however, is that he was also a man who understood the importance of creating an enduring imp
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App-Entwicklung: Nein, ihr braucht wahrscheinlich keine künstliche Intelligenz

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Viel hilft viel? Nein, jedenfalls nicht in der App-Entwicklung. Denn Software muss nicht immer aufwendig sein, um eine gute User-Experience zu bieten. Anzeige KI und Machine Learning sind zwei omnipräsente Buzzwords. An vielen Stellen sucht man nach mehr oder weniger sinnvollen Einsatzmöglichkeiten oder spricht zumindest davon, wo überall Potenziale schlummern. Doch wie notwendig ist künstliche Intelligenz, wenn es um eine gute User-Experience bei Apps geht, wirklich? Nix mehr verpassen: Die t3n Newsletter zu deinen Lieblingsthemen! Jetzt anmelden Anzeige Wie funktionieren Apps eigentlich? Um diese Frage zu beantworten, ist der Blick hinter die Fassade des Frontends, also der Benutzeroberfläche, hilfreich. Apps sind eigentlich Daten-Sammelmaschinen, die eine Datenbank befüllen – mehr aber auch nicht: Jeder Klick und jede Eingabe ist ein bestimmter Befehl, der, ganz egal, ob es sich um ein Handy-Spiel oder eine App zum Sprachenlernen handelt, im Hintergrund in einen Datensatz verwande
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Enterprise App Design: Does iOS Fare with Android in terms of Security?

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More enterprises are investing in mobile applications on platforms preferably iOS. The 2016 enterprise mobile apps report brought out by Adobe reinforces the growing need for enterprises to invest in mobile apps. With Apple constituting a major share of the world smartphone market, iOS tend to be the most preferred platform in enterprise app development. Fig 1. Apple iPhone global sales from 2007 to 2018, Source – Statista As illustrated in the above-mentioned graph, Apple’s global iPhone sales continue to skyrocket behind leading mobile communications conglomerates. The continued popularity and dependability of Apple’s lineup of smartphones have made it the preferred choice for enterprises in ensuring business productivity. iOS as a mobile platform has always been on the forefront in terms of robustness and security. But the thing is, there are stronger competitors in the current market competing directly with iOS. Google-owned Android have fared remarkably well in the mobile market l
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How Self-Service Technology Can Boost Startup Growth

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For every startup business, the need to give customers the best customer service experience is the key priority. Customers are kings, and they determine business growth. Your company growth will largely depend on how you treat them. Here is how self-service technology can boost startup growth. Some startups are already making it big with self-service technology. A lot of businesses now make use of technology to boost their profit margin, while also satisfying their customers. But what is the meaning of Self-Service Technology? Service technology is software that assists customer service teams in achieving customer success. These tools improve workflow efficiency and make it easier for companies to provide practical solutions to their customers. Adopting service technology helps companies manage the increasing demand for outstanding customer service. With a full understanding of the meaning of Self-Service Technology, you can now learn how to employ this technique to boost your brand gr
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