Sam Plecic Blog

It’s official: The gig economy is coming to construction. While other industries have been quick to adapt to freelance employment, architects and engineers within the construction sector have lagged behind — and that is beginning to change. Here’s why the gig economy is coming for architects an https://samplecic.ch/why-the-gig-economy-is-coming-for-architects-engineers.html

Thomas Edison wasn’t just known for his startup, the Edison Company. He was known as an inventor — and a prolific one at that. He contributed to innovations, including the phonograph, the light bulb, the motion picture camera, and others. In generating ideas and inventions that had a profound and l https://samplecic.ch/free-up-the-worlds-best-entrepreneurs-to-keep-inventing.html

Traditionally, websites display a logo in the top left corner of every page (for sites that use left-to-right languages). This design pattern fulfills several critical needs for a good web user experience: Communicates the current location. Displaying the company logo on every page lets https://samplecic.ch/centered-logos-hurt-website-navigation-19.html

What Is a Customer Journey Map? In its most basic form, journey mapping starts by compiling a series of user goals and actions into a timeline skeleton. Next, the skeleton is fleshed out with user thoughts and emotions in in order to create a narrative. Finally, that narrative is condensed into https://samplecic.ch/when-and-how-to-create-customer-journey-maps-40.html

The Concept of Brand: A Lesson from Edward “Blackbeard” Teach Edward Teach, the pirate better known as Blackbeard, is one of the most infamous pillagers in history. More relevant to our interests, however, is that he was also a man who understood the importance of creating an enduring imp https://samplecic.ch/brand-is-experience-in-the-digital-age-45.html

One of usability’s most hard-earned lessons is that you are not the user. This is why it’s a disaster to guess at the users’ needs. Since designers are so different from the majority of the target audience, it’s not just irrelevant what you like or what you think is easy to use — it’s often mislead https://samplecic.ch/the-distribution-of-users-computer-skills-worse-than-you-think-41.html

In 2004, we wrote about the most hated advertising techniques based on research conducted by Christian Rohrer and John Boyd. Online advertising has changed significantly since then, giving us plenty of new formats to test and new questions to ask. With that, we decided to run a study to determine https://samplecic.ch/the-most-hated-online-advertising-techniques-36.html

History of Design Thinking It is a common misconception that design thinking is new. Design has been practiced for ages: monuments, bridges, automobiles, subway systems are all end-products of design processes. Throughout history, good designers have applied a human-centric creative process to https://samplecic.ch/design-thinking-101-40.html

Have you ever briefly turned on your phone, glanced at it, found whatever needed to find, and then turned it back off? That’s an example of a microsession — a quick session with minimal interaction that completes a user goal. Definition: Mobile microsessions are mobile sessions shorter than 15 sec https://samplecic.ch/mobile-microsessions.html

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