Marketing tactics change constantly. Each year new tactics become more impactful, and old ones fade into obscurity. Sticking to the same tactics is stale for your current customers and potential customers, too. Instead of just running the same growth tactics for years on end, it’s time to make a switch in 2020. Here are four unique growth tactics you can implement in 2020 to help you make the switch to growth. 1. Optimize Your Sales Pipeline For Engagement Having a sales pipeline is nothing new. And you probably have a great one in place already. But there is always room for improvement. A significant issue I see in many sales pipelines is a failure to communicate effectively with prospects. If you have great leads, you need to engage with them to build a relationship consistently. As Gaetano Dinardi from Nextiva says: “Engagement is the number one spot that most fall short in closing sales. Whether it’s poor timing on the engagement or simply not enough...
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